Remember about 6 months ago I posted -
oh wait, wait, wait,
I don’t remember what the hell you posted 6 months ago why should you remember mine? Sorry. Might be that you were not a visitor of “A Few Clowns Short” back then. Maybe you won’t be after reading this but I hope you do come back.
The proud post I refer to was titled “fat ass donuts”. By the end of this I hope you understand why I mention it.
Did you know corporations spend millions on names and branding. I was shocked years ago when I heard details of the story behind United Airlines new paint scheme (mid 90’s timeframe) for their fleet. Honest, I heard they had secret meetings on a pier in San Francisco to see what the colors would look like in the fog. My point is c’mon the plane just needs to look clean, flyable and not be on fire. The ticket price, schedule and routes are the big deal.
What did Apple Computer spend to shorten the name to Apple Inc.? Starbucks recently dropped “coffee” from their logo. Man I would have loved being on that consulting gig. “Yes brand awareness buzz will be great if you drop that old sounding word coffee. Oh, here’s the invoice for that brilliant timely advice.”
Seriously any company out there with some extra cash needing some name ideas? I have plenty. Here’s a few I just whipped up:
- Old Fart Muffler and Beauty Supply
- Hair Today Gone Tomorrow Salon
- Get Off Me Yoga Lessons
- Don’t Look Now Insurance
- Pay Me Later and Often Loans
- No Chance Dating Service
- Lulu Tight Squeeze Your Bottom Yoga Pants
Well the other day, (a clear day no fog) I spotted the following sign:
No surprise - the company was out-of-business. Really, who wants to slip into one of those tanning beds after some bare bottom just got out. Now this is an example of how my naming skills could of helped their bottom - line.
Oh if you checked out my “fat ass donuts” idea then you might agree this location could be my first store. Going from bare bottoms to fat ass - not much of a leap. Maybe I could get their old customer list.
(oh one more idea based on my last post - Fat Ass Donuts waiting area will be filled with pillows)