Tuesday, October 23, 2012

program, get your program

Hey do you know your cohorts?

What sort do you hort around with?

Would an easy to read program help you make it through the mall of life?

Selling them would probably get me thrown out on the curb of the parking lot.





I find the marketing labels for generations confusing. The “research” in marketing research doesn’t appear to be as scientific as other sciences such as frog dissection. Hey boomers do you remember slicing those frogs? Surprisingly, that did NOT ruin my taste for frog legs.

Was that a distraction? Marketing is a big distraction and I’m envious of the money some ladder climbers make just spending a company’s budget and making WAGs (have not used that one? Wild Ass Guesses).

One problem is the names and time frames change. Marketing experts make up their own rules I’ve learned. Doubt that? Look at a marketing exec’s expense report sometime.

Here’s Lisleman’s library of labels we don’t need:


  • The Greatest Generation - the WWII people. NOTE they were not called great until most of them were dead. 
  • Baby Boomers - my generation - talking ‘bout my generation, my generation baby - why don’t you all fade... - NOTE we use the term “baby” in many various ways. Got that baby? 
  • Gen X - a few of my kids - ‘X’ really? I thought marketing people were more creative. 
  • Millenials - also called that lame name, Gen Y - also have been referred to as the Boomerang Generation (I’m working on getting our family’s boomerang back sailing free again) or the Peter Pan Generation because of “the penchant for delaying some rites of passage into adulthood”. 
  • ?? who knows - might be Internet Generation, Generation Text, Digital Natives, maybe they will just be called slackers.  We need to wait longer before a name will stick.  "Hey you digital native get off my lawn!"
Remember during your next special opportunity of being on the receiving end of a request for information about getting your wallet’s money, ask the caller which generation they are looking for. No matter what they answer, tell them you are part of the lost generation and hang up.


no PC crap for the Greatest Gen


Day after day I’m more confused. Yet I look for the light through the pouring rain. You know that’s a game I hate to lose. And I’m feeling the strain. Ain’t it a shame. Oh, give me the ??

23 comments:

jnoragon said...

There was a lost generation, too. The WWI generation. The ones who dug foxholes and were gassed to end wars. History is a cycle. Make that marketing.

lisleman said...

yes you're right but there are very few of "lost generation" still around now so I think answering a telemarketer with the lost generation might throw them off. Are campaigns the spin cycles of history then?
thanks

Fazlisa said...

My son hates being called the Gen Y.

Agnes Pages said...

I always confuse gen x with gen y... can never remember which is which.

Bearman Cartoons said...

Wasn't their Gen Y after the gen X'ers

lisleman said...

does he think "Millenials" is OK? I think the X, and Y are very boring names. thanks

lisleman said...

Don't use 'Y'. Call them Millenials which also makes it easier to remember. thanks

lisleman said...

Yes and that's the order I listed them. I just think we should drop the 'Y' name and use Millenials.

Peggy said...

I think the next generation after the Millenials will called the I Gen or Net Gen because they have never known anything before social networking or the Internet.
I am a Baby Boomer too Bill. I like your reference to song by Dobie Gray, Drift Away in your last paragraph.......
Oh, give me the beat, boys, and free my soul

Tami said...

I think WWII service men and women are the greatest generation. They were humble, proud and giving. Never heard of Peterpan generation. Is it because that generation was 'flying high'? As far as the generation growing up, I wonder if I feel about them the way my parents felt about my generation?

Lisa said...

Have not heard of that one yet. Bill if you see me resort to this and that, I am Lisa now, just ignore, I'm still the same person :)


(I prefer Fazlisa but my name is rare even in Malaysia and easy to pinpoint who is my name)

lisleman said...

I think you should use the name "mystery"

lisleman said...

No the Peter Pan relates to their not wanting to grow-up. There are many common interactions between a current new generation and the older ones. I believe these marketing people try to figure out (mostly guessing I think) what the generation will do/want as they go through life.

lisleman said...

thanks for finishing that line. I know from your blog we enjoy similar music. Between those two names I would pick Net Gen

Lisa said...

That's an idea!


Seriously I can google myself right to my doorstep in satellite picture.

Kathy said...

Love it and I'm trying that one!

lisleman said...

Let me know if it works. thanks

Joanna Jenkins said...

All I know is that when I was in marketing and I'd refer to Gen-Xers, it made me feel really old-- I hated the labels and always wondered who made them up. Iyiyi.
jj

lisleman said...

you mean being in marketing you were not required to know who made up the labels? Thanks for sharing

Pat Fortunato said...

What about the "Me Generation?"

lisleman said...

Good question. Would that be you? I think the "me" is the same as the 'X' but I'm not sure.

Laurie Matherne said...

I came into this world in the final years of the boom years. I think the kids after me were born in the Age of Aquarius.

lisleman said...

Hair - great music in that show. Oh the hippie years. I was a want-a-be hippie. Probably good that I didn't make hippie status. I might start looking like Keith Richards.

lighten up watch a slideshow