super ads

Are you ready for some 

great ads?

There has been great Super Bowl games but there has been a few duds too. The entertainment value of a Super Bowl commercial break is more reliable.  The supply of great ads during the show is a given. The Super Bowl has become an unofficial national holiday. 

They should be great for the money spent just for showing 30 seconds of one. NBC who sold out back in November is averaging $3.5 million per spot. (BTW I would sell a whole year’s worth of ad space on A Few Clowns Short for a tiny fraction of that price) Oh, remember that $3.5 million does NOT include the money spent to create the ad. I bet they paid Regis Philbin more than a free Pepsi supply for his gig.

While certainly not the first time, this year we have the largest number of pre-released Super Bowl ads. (I’m including what I think will be a big hit near the end this post) The pre-releases are all done via the internet. Social media can make an ad viral before the pre-show even starts. 

We like to be entertained by ads. When we are entertained we like to share the experience. Social media and good ads are a prefect mix. 

At this year’s party those know-it-all been-there-done-that types will spouting off 

“oh watch, this one is great, wait till you see the …” 

Hopefully, someone will cram a dip filled chip in their pie holes so the other guests who prefer to be surprised by the ads can enjoy it.

(warning skip this ad if you want to be surprised during the Super Bowl)


 

The following ad was never shown during a Super Bowl show but I consider it an all time great one. It has a celebrity, beer, music and a surprise.




BTW I have another blog focused on video clips and ads.  It is named "another circus".

 

can you relate to this

If you remember the ad above then you must have noticed the big change in Super Bowl advertising over the years since Farrah and Joe filled up our smaller TV screens. As you might know Farrah is no longer with us. Broadway Joe is listed as 67 on his Wikipedia page.

As viewers, we have learned that 30 second ads costing 2 to 3 million dollars are typically worth watching. I learned from the Wikipedia page on Super Bowl advertising that DVR users will rewind to watch a Super Bowl ad. Also, Canadians complain that US ads are replaced with Canadian ones in the broadcast they receive.

Today, the Monday after the game, people will go to sites to watch the ads.  Why can't ads be that good more often?

Here's a site that has the ads and lets you embed them in your blog.  superbowl-ads

There has been games when I thought the ads were much better than the playing on the field.  Animals typical make great ads.   From office monkeys to beer loving lizards the animals offer good laughs.

Yesterday's game was good because it was so close.  I didn't care too much who won, I just like it when it can go either way until the end.

Even though I'm years away (hopefully) from living in a senior living facility, I have visited them and can related to the following ad which is my favorite.

"...42 wild Italians..."

What was your favorite Super Bowl ad?

(BTW - I'm still in an undisclosed location but I thought I might try putting out at least one post. Since I'm not on my normal routine, which is OK, I don't know when I'll post another one.)

WHASSUP

It's that time of year again - superbowl commercials

I found this site called (good name) superbowl-ads.com
They have a big collection of old ads. However, one of my favorites, E-trade's money coming out of the wazoo was not there.

Here's some of the stuff up there:

• horse with flatulence (2004)
• Reebok's office linebacker
• Bob Dole's pepsi ad
• EDS herding cats (guess the year?)
• mouth catching Doritos

Oh warning - if you are NOT CAREFUL you'll see Britney Spears again!