Virgin America is doing some interesting sponsorship. Currently, they fly the major west coast cities with two transcon connections (IAD and JFK). So they teamed-up with Victoria's Secret and hosted the first ever in-flight PJ party and fashion show on a transcon flight. I wonder why Hooter Air failed??
What actually started my search of Virgin America was the wi-fi service splash they recently made. They were smart to tied in with youtube and the youtube live event. The airline has its own youtube channel - here's a couple of video I liked:
Also they have this special community web site - This is how to fly
On that site you'll notice they have a facebook site, twitter site and invite you to tell your story. Other companies are getting on facebook, but do you know of any other airlines? I guess this is web 2.0 marketing.
Well I hope they keep going with these videos.
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