I remember my wife complaining that United Airlines completely ruined Gershwin's "Rhapsody In Blue" when they made it their theme song for commercials. Now she would have United Airlines in her head when she heard it. (She has had some bad experiences with United that she would like to forget)
Well of course this marketing technique continues and I don't think there is any stopping it.
(hey BTW writing a post while listening to "Rhapsody In Blue" works well)
So what does this have to do with the Chicago Blackhawks?
They picked up the song "Chelsea Dagger" for their goal scoring theme. But when I hear that tune I think of Amstel Beer. (I don't think they even sell Amstel at the games)
So if the Blackhawks next season goes like this one, I'll be conflicted between thinking of beer and hockey goals. It's a get-in-your-head stuck song.
Here's the whole Chelsea Dagger song:
Ok you want that unstuck now?
Play another song. Like "Sweet Caroline" and have a Labatt Blue.
Actually more Americans probably associate "Sweet Caroline" with the Boston Red Sox.